What differentiates Carson Stoga from our competitors?
We view these relationships as key to developing coveted third-party endorsement of an organization’s story. With this philosophy in mind, we find that it’s not necessary to send out numerous news releases just for the sake of trying to generate coverage. Instead, we work individually with writers and editors in targeted markets, publications and blogs to spread the word about our clients, as well as releasing pertinent news, as warranted.
The question is which social media platform is best for YOUR brand? We not only create and monitor your presence on the ever expanding social media landscape to bring awareness to your brand, we also recommend which platforms make the most sense for your company. You might want a Facebook Page or a Twitter handle, but does it make sense for your brand? At Carson Stoga, we analyze where your brand fits into the social media marketplace. Based on what we see, we then provide you with recommendations for a social media strategy that integrates into your public relations campaign. Social media and public relations work hand in hand to help you manage your brand’s reputation and communicate effectively with your customers.
While crises come in all shapes and sizes, one thing is certain: in an instant, your brand or company can be tarnished with negative comments, media coverage and employee concerns that can decimate your sales, brand image and future.
Our team has navigated crisis situations for clients in the banking, franchise, hospitality, food & beverage, children’s products, gift and pest management industries. From operational problems and bankruptcies to product recalls and financial challenges to negative reviews, we have pretty much seen it all. Our team knows how to plan for it and, at point of impact, handle it quickly and effectively with minimal impact on your brand. We protect our client’s public reputation by monitoring public opinion and helping guide them through sensitive or controversial situations.
Customers, investors and other stakeholders expect that your brand will have a program that affects the communities in which it conducts its business. It’s increasingly more difficult for companies to connect with customers if it doesn’t look beyond the bottom line.
Our team has established corporate giving guidelines and developed cause-related programs that relate to our clients’ core businesses and the not-for-profit. Alliances with groups such as Fisher House Foundation, Easter Seals, American Cancer Society, Malaria No More, Northern Illinois Food Bank, Misericordia, Les Turner ALS Foundation and Make-A-Wish of Illinois Foundation are among the many not-for profits we have negotiated and managed for our clients.