MEDIA RELATIONSWhat differentiates Carson Stoga from the competition?
Our ability to develop strategic programs and forge positive, meaningful relationships with writers, editors, producers, influencers, and bloggers around the world has been our key to success for more than 20 years. From strategy to execution, our team targets the best media to reach your specific goals, whether national, local, niche trade media, or influencers.
SOCIAL MEDIA
Twitter? Facebook? Linked In? Instagram? SnapChat? TikTok?
The question is not IF you should use social media, but WHICH social platforms are best suited for YOUR brand. We not only create and monitor your presence on social channels to bring awareness to your brand, but also create an integrated strategy that delivers results.
CRISIS COMMUNICATIONS
While crises come in all shapes and sizes, one thing is certain: within minutes, your company can fall victim to today’s cancel culture or be tarnished by negative comments, media coverage, and social media that can decimate your sales, brand image, and future.
Our team has navigated hundreds of crisis situations for clients in the banking, food service, higher education, not-for-profit, franchise, hospitality, food and beverage manufacturing, children’s products, real estate, and pest management industries, just to name a few. From operational problems and bankruptcies to product recalls and financial challenges to negative reviews, we have pretty much seen it all. Our team knows how to plan for it and, at the point of impact, handle it quickly and effectively with minimal impact on your brand. We protect our clients’ reputations by monitoring public opinion and helping guide them through sensitive or controversial situations.
CORPORATE SOCIAL RESPONSIBILITY
It’s no longer just an option – showcasing your CSR program is an expected part of corporate citizenship
Customers, investors, potential employees, partners, and other stakeholders expect that your brand or company has a program that affects the communities in which it conducts its business. Our team has helped clients define and establish corporate social responsibility initiatives that impact all aspects of society, including economic, social, and environmental.